By Lauren Sloan

FRANKLIN

It’s as if we blinked and the final months of 2019 have arrived. The weather has finally cooled down, the leaves have begun a colorful transformation, and we are all charging ‘full steam ahead’ into the holiday season. Here’s an extra reason to look forward to the end of the year: The nationwide Small Business Saturday campaign is celebrating 10 years of championing the local retail community.

If you’re a little late to the shopping party, allow us to expand: We’re all well versed with the famous shopping day known as “Black Friday.” The Small Business Saturday campaign was founded to strategically support local shops the Saturday after Thanksgiving. Participating localities designate Neighborhood Champions, community organizations that coordinate events, activities and marketing efforts for this special day of the year. Arguably, the most impactful element of the campaign comes from customers being educated on the importance of shopping locally throughout the year.

The heartbeat of our local community can be found within small businesses. The hard work, perseveranc and determination each business owner must execute for a business to be successful is inspiring, yet quite difficult. These owners pour their heart, soul and sweat equity into running their businesses every day. The holiday season approaching allows us to place special attention on these small businesses, but it is something that should be front of mind all year long.

Choose to #shopsmallFS for as much service and retail goods as you possibly can! We love our local business community, and champion their area investment each day. Mark your calendars for Saturday, Nov. 30, and be on the lookout for day-of deals and giveaways from your favorite local businesses.

LAUREN SLOAN is the Business Development Manager for Franklin Southampton Economic Development Inc. Contact her at 562-1958 or lsloan@franklinsouthamptonva.com.